The Volunteer Economy of Charlotte Mecklenburg
VOLUNTEER SUPPLY
Meet the volunteers. They are no amateurs. One even jokes
about how the other is “a volunteer in a bag” – she is equipped with a small
bag to help out at a moment’s notice at full efficiency and efficacy. They do
not take volunteering lightly or with a grudge, but whole-heartedly and with a
sense of fulfillment. These women met at a coffee shop to discuss why they
invested so much time, energy, thought, enthusiasm to unpaid work.
For full disclosure, these five women make up a rather
homogenous group of middle-class currently stay-at-home mothers to school-age
children; they do not deny this is a privilege, although they have planned and
made conscious choices to make this situation possible for their families.
These women were also in professional jobs before they became full time
mothers; they made a very clear decision to leave behind jobs to be at home
full-time.
…Until they realized there were needs in their community and
they had unused skills. One of the ladies in the group, Elyse, had left her
house at 6:45 a.m. that morning and was planning to be home after dinner
tending throughout the day to numerous activities related to public schools she
fights for on a practical and policy level. Another woman, Laura, had just come
from photocopying at her children’s public school for an hour and then left
early to play scrabble with a senior citizen at a Medicaid facility. Karen W. had
just returned from a mission trip to help rebuild homes in rural USA and had
been President of a homeowners association for several years, and Becky was
dealing with frustrations with a non-profit substance abuse “start up”. I am
the eternal environmental concern compulsive volunteer, as well as the
occasional neighborhood volunteer.
The specific reasons for dedicating their time, energy and
skills to unpaid activities were cited as: “budget cuts in the public sector”, “support
of those whose pay does not match what they offer society”; “getting caught up
in the process”; “identified a need (in the community)”, “can’t help but want
to make things better than they are”; to believing in “service”, as well as
faith in “serving”.
These women have been through the spectrum of volunteer
work, from scrubbing classrooms and photocopying for hours for teachers, to
making high profile public presentations and reports; as well as nudging and
swaying policy makers on local and State level. These women have been around
the volunteer block, to the point where they have their own volunteer-need
awareness and are very specific in what they want for themselves and for
society in their effort. Whereby, the focus is more on the effort making sense
for and improving society - and the
person is just the vehicle to achieve that. All agreed to no more “thankless”
volunteer jobs…
The discussion would have made any hiring manager drool;
these women discussed how in their volunteer work they had found and used
skills they didn’t know they had in their paid jobs; their current efforts
reach beyond horizons they didn’t know existed; part of the ideal of
contributing to society was connecting to a team of other volunteers – they
have no interest in going solo; they felt fulfilled in their missions, tasks,
decisions, creativity, and executions. And most important of all, was that
their schedules were flexible, so they could have time for their families.
These are smart ladies with a specific purpose and agenda, as well as a clear
perception of how to achieve them.
And these women are also part of an increasing trend
according to the Corporation for National and Community Service.
According to a survey by the Corporation for National and
Community Service, 2011 was the year with the highest number of volunteer hours
donated nationwide, while monetary donations sunk during the recession. One in
four Americans volunteered through a formal organization totaling 2.9 billion
hours. Charlotte Mecklenburg placed 18th among the 51 largest
Metropolitan Areas with 30% of residents volunteering. In comparison, 32% of San
Francisco residents and 18% of New York City residents volunteered in 2011. The
top volunteer activity in Charlotte Mecklenburg was collecting and distributing
food (at 28%), followed by fund raising (at 24%) and then collecting and
distributing clothing (at 20%). Nationally, the top volunteer activity was fund
raising.
The organizations through which people volunteered in
Charlotte were primarily religious institutions (at 40%). In San Francisco, it
was mainly through educational institutions (at 33%); in New York, it was
primarily through both religious and educational institutions (both at 28%).
New York City’s top volunteer activity was by far fund raising at 28% followed
by food distribution at 19%.
With these current statistics, especially for Charlotte
where nearly one in three Charlotteans volunteers, it is hard to believe that Robert
Putnam’s 1995 book “Bowling Alone: America’s declining Social Capital” would
find any validity. The sample of our volunteers and the national data indicate
quite the opposite.
VOLUNTEER DEMAND
The Charlotte Mecklenburg volunteer-scape is vast. There are numerous organizations that rely on
volunteer efforts to exist and operate. This article will highlight only a few
volunteer niche areas and organizations.
There are of course the charitable needs of Charlotte
Mecklenburg that need to be met. As mentioned above, the bulk of Charlotte
Mecklenburg’s volunteer hours went to distributing food. There are a handful of
prominent charitable organizations in the County that help in covering these
basic needs of food and housing for the underprivileged. These organizations
also partner with churches to offer well-planned, organized, and consistent
support to these people in need. For example, the Urban Ministry cooperates
with churches to offer “Room at the Inn” which provides shelter and beds for
the homeless in rotating churches. The Urban Ministry is one highly organized
organization with national recognition. It relies on volunteers to operate, and
offers many volunteer options for individuals and groups with a sense of
sophistication that give a true sense of community, as opposed to a sense of
give-and-take.
Not to downplay the seriousness of the needs of the
community, to make it seem like the needs have come close to being met, or to
make it sound like light heartedness on the part of those offering volunteer
hours, but the list of charitable volunteer opportunities goes on and on in
Charlotte Mecklenburg.
And volunteering is not limited to charity, of course.
Charlotte Mecklenburg public schools (CMS) receive much
support from volunteer efforts, typically by the parents of students. Waddell
Language Academy, an ethnically and socio economically diverse school with a
student body of approximately 1,300 students, has on average 10 to 15
volunteers sign up each day, with probably at least 2 to 3 more not signed-in
volunteers per day, totaling 690 official volunteers for the school year of
2012. The volunteer activities range from photocopying, to decorating,
tutoring, proctoring – whatever the needs of the classroom are.
On a whole, CMS received in the 2010 to 2011 school year a
total of over 250,000 volunteer hours. Most of the hours went to PTA
activities, safety and PE (193,385 hours); tutoring came in next with 41,628
hours and then mentoring with 15,146 hours.
Another typical area for volunteering is with environmental
organizations. These are not as prominent as charitable organizations, but they
rely on volunteers who have a strong commitment to the cause. So, whereas these
environmental organizations might not match the volume of other volunteer
efforts in Charlotte Mecklenburg (charity) or the density of others (parents in
public schools), they have their weight when it comes to quality of life developments
and public policy changes thanks to very specific and targeted efforts. A few
that come to mind are the Catawba River Keepers, the Clean Air Coalition and
the Charlotte Area Bicycle Alliance (CABA). The first two have one or a few
paid executive positions, but rely heavily on organized and skilled volunteer
efforts to reach their goals of - simplistically put -reversing pollution of
our air and water. With their small resources but fervent efforts, they are
accomplishing changes in policy on local and State levels.
CABA is a 100% volunteer group that since 1997 has been
advocating for more bicycles on public roads. Not only do these volunteers
individually want to broaden their impact on the community, but CABA’s goal as
a whole is to make elected officials aware of the positive economic impact of
greenways and bike paths, as well as making the public, who will elect the
public officials, aware of the benefits of bicycle infrastructure within the
community.
There are more volunteer niches than this article could ever
think of covering – left out are for example hospitals, public civic boards, Arts
Councils, large private and religious Foundations, illness and health awareness
campaigns, other by-invitation only organizations, 5k charity races. This
article covers just a few of basic local middle class volunteer interests and
charitable community needs.
DEMAND MEETS SUPPLY – OR NOT
While the volunteers mentioned in this article have found
their volunteer niches, anyone entering the volunteer-sphere will not have to operate
in a vacuum. Not only are there enough not-for-profits that rely heavily on
volunteers, but there are even volunteer match-making organizations. There are
websites that offer matching volunteers with needs. The Corporation for
National and Community Service, which is a federal agency that engages
Americans to serve, has a tool on its main webpage to match volunteer interests
with needs nationwide in any zip code. United Way is also an organization that
operates on local levels to match local charitable needs with volunteering
“urges”.
United Way is a national organization that operates locally,
by matching community needs with volunteer efforts. One of its focus’ is to
raise the high school graduation rate within the next 10 years; based on this
mission, it is focusing to match volunteer efforts with unmet needs at schools.
To maximize efficiency and “volunteer satisfaction”, it offers a range of
volunteer opportunities, in type of work to time committed to continual vs
episodic. United Way currently operates
mainly with corporations who send in groups of volunteers.
Goodwill is also a “brand name”. As with United Way, a
volunteer coordinator matches community needs with volunteering.
These not-for-profit organizations do not rely
opportunistically on volunteer work. For one, they have hired volunteer
coordinators who not only match needs with desires to volunteer, but have
guidelines as to most effective ratios of volunteer vs. paid employees. Kilby Watson, Community Engagement Manager at
Goodwill, opened my eyes to studies on volunteer resource management for
not-for-profit organizations that suggest these guidelines and many other
effective ways of getting the most out of volunteers.
Non profit organizations that function effectively have
learned from studies how best to manage volunteer hours, as well as what type
of work can be done by volunteers and what work requires paid workforce. As a
result, the well-defined needs of their organizations are being met by
volunteer supply.
On a societal level, however, the need-for-volunteers demand
curve of course will never meet the volunteer supply curve. The whole graph
with the supply and demand curve should be put on a wagon of a roller coaster
that has a vibrating device and that hits turbulences. But since the volunteer
market is by its nature very flexible and therefore adaptable to acute and also
long term needs.
IS VOLUNTEERISM POLITICALLY CORRECT?
The night after the Vatican blew white smoke from its
chimney to announce that Pope Francis had been elected, politician Rick
Santorum proudly declared in an interview with Piers Morgan on CNN that the
fact that a “humanitarian” Pope had been elected, indicated that the typically
Republican and conservative agenda that churches shall take care of social
needs of society was now reinforced. Liberals cringe at such a statement; they
would argue: why should a portion of the population who happens to be good
hearted enough and have time to donate manhours make up for the cracks in the
government which should be here to serve its citizens, especially those who are
temporarily in need? This is also a more common European perspective.
Within my empirical sample, however, volunteering has
little to do with political or religious standing. Even according to the data
from the Corporation for National and Community Service, volunteering spans
across the spectrum of the political colors.
Citizens of San Francisco (more likely to be non religious) volunteered
a merely tad more than citizens of Charlotte (more likely to be affiliated with
a church). And one could note that
volunteering has gone up since President Obama was in office (could also be
related to the economic recession), and he was actually criticized by the opposing party during the 2008 US Presidential election campaign for being "merely" a
community organizer, and continues to support citizens “serving”.
Left or right, religious or atheist, according to the
survey, there is one common denominator: volunteers are more likely to have
dinner every day with their family (75% in Charlotte Mecklenburg – somewhat
less in the big cities San Francisco and New York City), to talk to their
neighbors and to have some confidence in corporations and public schools,
rather than not. So, volunteers are not necessarily motivated by their
political views. And neither does the amount of volunteering in a town or
country show its political colors, but rather its democratic and civil health. Liberals and Europeans may not fear that volunteering is a sign of cracks in society.
As Michael Behrent, PhD, Assistant Professor at the
Department of History at Appalachian State University explains, “The idea that
welfare should be based on volunteering and charity has plenty of European
roots, it was common for Europeans to consider this the best way to deal with
poverty. (For example) Alexis de Tocqueville’s “Memoir on Pauperism” is typical
of a European critique of “dependency” and celebration of volunteerism (which
is part of the reason it has been embraced by the American right). The idea of
volunteerism should not be knocked (by the American liberals or Europeans). It
is closely tied to the idea of a civil society – i.e. that the health of a
society and especially, the health of a democracy, depends on the extent to
which there exists a robust civic life outside the realm of the State. These
ideas, after all were very important in Eastern Europe during the 70s and 80s,
and were critical to critiquing the nefarious effects of those state-centered
cultures”.
And further, “ These are the reasons one should not
bash volunteering ; yes, it’s terrible when it’s used as a way to slough off
ways of handling more serious social problems, but it’s also closely tied to
sociability, civil spiritedness, and healthy democratic habits.”
The ultimate symbol for freedom for some Americans is
the right to carry arms. This is a loaded belief that is constantly part of the
public and political debate. Personally, after observing the US for 15 years, I
believe volunteering is the genuine and understated symbol of freedom for the
American middle class. It is intrinsic in 30-40% of Americans to be involved in
this choice of where they want to and can improve their society. The more
curious volunteers become more involved, learn to understand the processes of
institutions and organizations, know who are the decision makers, become part
of the QA/QC and maybe even become part of the decision process.
An overnight field trip had been cancelled at a CMS
public school with a strong socio economic mix of students. Melissa jumped up
to rearrange – as a volunteer - another overnight field trip. Because it would
not be an official CMS field trip, there would be no scholarships for
economically disadvantaged students. This meant that Melissa would not only
have to find an alternate venue, but come up with money to fund the trip for a
portion of the student body. She had been volunteering at the school for two
years and within the school system for fours years and was not only a well
known parent-volunteer at the school, but was familiar navigating the public
school administration. With all her background knowledge within the system and
creative ideas, she started a fund raiser that spanned over 2 weeks, involved a
handful of parents and more students, and half a dozen fund raising campaigns
which a in all their modesty will hopefully raise enough money to send 10
students for free on the overnight field trip. Melissa was able to accomplish
her goal, of course thanks to her energy and desire, but also because she was
part of the school team as a long time volunteer. It was also a cause she chose
to pursue with needs she identified and within a system she was familiar with,
but also as an outsider flexible enough to set her own agenda effectively
working with given bureaucracy.
Similarly, Becky and Elyse are always on the frontline when it comes to crisis management in CMS public school; they work with the ideas of parents, needs and experience of teachers and administrators and bring these to the elected officials and public board representatives to work out common solutions. They are almost always 100% effective in bringing results that satisfy society and all parties involved
These volunteers are stellar examples individuals operating in a civil (well almost always) and demographic society and taking their ideas to shake up, then stabilize, and improve the system - and educated their elected officials.
It seems that volunteering is politically correct and politically imperative.
However, I also wonder if there is extra stimulation to volunteer from the fact
that the USA’s legal system is based on common law and is therefore a litigious
society. Environmental groups in the USA spend a lot of time studying the
environmental problems and the related non-existing rules and laws that, if
they existed, could improve the health of the environment. Because these are
non-profit and non-governmental organizations, they rely on funding from donors
and volunteers. In countries with civil law and strong environmental laws, it
is more likely to find environmentalists working for a government agency
enforcing the already existing environmental regulations that were put up at
the beginning of the pipeline.
Volunteering is intrinsic in Americans but for many –
for example environmental “idealists” – it is part of being a stewart for the
environment and a citizen with a conscience - volunteering is "politically imperative".
American individuals are not the only ones who
intrinsically dedicate time and effort to volunteering and are aware of the
benefits. This concept has made its way to Corporate America.
ECONOMIC VALUE – TRICKLE DOWN
When I interviewed Leslie Rink, the Volunteer Center
Director of United Way about Charlotte corporations’ involvement in charitable
efforts, she explained that “volunteering is a way of doing business for
corporations in Charlotte.”
Even William Sparks, PhD, Director of Leadership
Initiatives of the McColl School of Business, makes all MBA students of his
Leadership class volunteer at least eight hours and make a presentation on how
this effort affected them personally as a future leader. Dr Sparks explains, “I
personally believe it greatly benefits the students, many of whom have had
personal transformations by volunteering and giving back.” He continues,
“Together with Pamela Davies, then Dean, now President, she and Hugh McColl
from Bank of America, discussed the Business School’s philosophy and crafted
the 3-C Model of Leadership – Competence, Character and Commitment to
Community. The belief was that a great business must be committed to something
greater than profit and that you can’t build a great city (which was a big
cause for McColl) without a commitment to the larger community and those less
fortunate”.
Part of this Commitment to Community and correlation
to share holders’ wealth is maybe one of the reasons several corporations offer
their employees full time salary when they take time off to go volunteer. Or
maybe letting their employees out in the community to volunteer just boosts the
company’s image, which helps their sales. This is something the five volunteers
I sat with at the coffee shop discussed and remained somewhat skeptical or at
least open ended about. But it is on the radar of corporations – as a quantitative
factor.
Attempting to quantify the economic value of
volunteering has been done by United Way, which currently values one hour of
volunteer work at $20.65. That means that alone in Charlotte Mecklenburg
schools, for the school year 2010 to 2011, $5 million were provided in
volunteer efforts. Based on the data from the National and Community Service
with a total of 63,131,712 volunteer hours donated in 2011 in Charlotte
Mecklenburg, this adds up to $1.26 billion worth of volunteering.
Just multiplying the total hours of volunteer work
with an hourly rate does not come close to giving a quantitative picture.
Trickle down and multiplier effects should also be taken into consideration.
For example, Karen L. is a volunteer summer swim team
representative of a neighborhood swim club part of a Charlotte League. She has
proven over several years to be a true professional in running these
operations. In addition to managing volunteer staff of at least 50 parents (all
with their own set of emotions!) to whom she delegates specific tasks from
snacks to judge training, coordinating swim coaches, finding sponsors,
controlling several hours of practice a day, being in charge of 6 six-hour long
swim meets where every minute is precisely controlled and the 50 parent
volunteer tasks planned, she has also generated business for small business
owners for ribbon, trophy and swim suit sales, swim competition software,
catering for swim meets, training sessions for stroke judges, and of course
coach and life guard salaries. So there is an additional multiplier if not
trickle down effect on the local economy, by one volunteer coordinator of a
neighborhood swim team – not to mention all the benefits of 150 healthy
athletes! And all that, as she says, because, “When I see a 13 year old swimmer
pump her fists in joy because she made it to the All Stars, I know I want to
volunteer as a Swim Team Rep!”
Others take volunteering – and specifically the
fundraising portion of volunteering -to a whole new level and make their own
business out of it. Tammra Granger, started “GoPlaySave” coupon books, which
she sells on consignment basis at almost 100% to groups that are doing
fundraising for community or charity purposes. These books sell for $30 a
piece; the book contains 300 pages worth of coupons from “merchants” - stores
and services- in the City of Charlotte. GoPlaySave gets half the money of the
books sold and the other half stays with the organization for its fundraising.
At first a little confused and disturbed by this business model, I now see how
a little bit of creativity, a lot of knocking on merchants’ doors and being
part of their marketing plans, can give fund raising a fun (and typical
American) boost.
So there are many angles at which it would be
possible to show a huge economic bang for the volunteer non-buck – in regards
to personal growth, supporting people on a path back to economic independence,
filling in for lack of budget in the public services (maximizing the tax
dollar), wealth maximization of corporations, shifting public policy, a
healthier more democratic and civil community, as well as trickle down effects
on local economies.
VOLUNTEER SOCIETY
But the benefit to the economy or the indication of a
free, democratic and civil society isn’t the whole story.
In Charlotte there are more than 900 home owner
associations (HOAs). HOAs seem to have come along with urban sprawl. HOAs
function almost 100% on a volunteer basis. In addition to maintaining the
common areas of the neighborhood, these HOAs try to offer social activities for
the neighborhood. These seem to be in a decline with the revival of downtowns,
more public spaces and chances for sporadic encounters. The question is: do
some of these volunteer organizations, by the nature of what they offer and for
the reason some join, to some extent make up for voids in our sense of
community in our hyper individualistic society and sprawled cities?
Karen N –in addition to raising five children and
starting a business- has several decades of volunteering under her belt
including helping people without families find a home after being discharged
from hospitals; or cooking and serving dinners regularly at “Room at the Inn”;
or hosting international guests as part of State Department Programs (the
latter she doesn’t even consider “volunteering” but “learning”!). For her it is
part of a desire to be of “service” but she also wonders if our society is more
fragmented, so some of us make up for less family ties by taking care of the
community and taking “things we would do naturally within a family” to the
level of an “official volunteer activity for a community”?
Here are some unanswered cultural questions to my
readers: Is our need to have neighborhood picnics all set up by volunteers to
fill the void in sense of community? Can Americans just not help it? Or are
they fascinated in the “rah rah rah” and
color themes of fund raisers? Or is it really about staying "on top" of our democracy?
I wrote this due to a sense of fascination for the volunteer
spirit, the occasional hypocrisy, but mainly the creativity, the knowledge, energy and commitment I have seen
that comes with it. I have also noticed, that it is always the same 30-40% who
volunteer. It must be a mix of DNA and upbringing - what else could it be that our sample of volunteers confess to feeling more fulfilled in their volunteer activities than in previous jobs and dare I say, notice that they are agents of (good) change for our society.